So would you be glad (I think the fact that you're american makes it hard for you to understand the importance of ethnic roots in the building of a nation) to see people that have nothing in common with your country representing it? And raylight is right in that case that if someone is born in the country, he knows it's history, problems, language, etc., he is considered a representative (figuratively speaking there is nothing wrong to be black and represent Sweden if you're name is Larsson, for ex). And, yes, you're right about the coaches, but they're the smallest issue - they aren't at the focus of the cameras as much as the players and they don't wear those national jerseys to say the least. But still, it's not right and I'm glad that at least in our male NT the coach is Bulgarian.
Lol really? "there is nothing wrong to be black and represent Sweden if you're name is Larsson" If this is not considered xenophobic I don't know what is. If you need someone to be exactly like you are in every shape and form to feel like you have something in common with them, then my friend I feel sorry for you.