Well I know for sure that Nowosybirsk is rather a poor team with financial problems. In last years club left one of best outsidehiters Nikolaj (Mykola) Pavlov and such a good players like William Priddy, Hector Soto, Aleksiej Kazakov, David Lee, Aleksandr Korneejew.
What is more important although Nowosybirsk is big city it is rather not a good place for sport. Main city on russian sport map are Sankt Petersburg, Moscow and Kazan because this cities are richer than Nowosybirsk.
You must also know that Kazan is a capital city of Tatarstan autonomic and what is more important the richest big region of Russia if we omit Moscow and Sankt Petersburg city region.
And a fact that club has big sponsor is not everything for example Surgut has Gazprom as sponsor and has serious financial problems in last years.