FIVB lauched today the new campain called FIVB Heroes:
Rome, Italy, June 16, 2011 - The new FIVB PR campaign "FIVB Heroes" was launched on Thursday with the beautiful setting of the Foro Italico as the backdrop. Top athletes, including a total of 29 Beach Volleyball players from six nations are on hand to try to help further promote the International Volleyball Federation (FIVB) and the sports of volleyball and beach volleyball. "Our mission is to make volleyball the brand even better known and even stronger," FIVB President Jizhong Wei said. Last year, 1.6 billion people watched games on the FIVB Beach Volleyball Swatch World Tour. Mr Wei believes this figure could soon top two billion.
The PR campaign is part of a comprehensive brand relaunch that aims to use professionally produced billboards, posters and TV clips to bring the sport's top athletes into the spotlight. The messages are kept short and snappy: "It’s not how big you are, it’s how big you play," Americans Todd Rogers and Phil Dalhausser said. "Raise your expectations," adds Maria Clara Salgado Rufino.
For more information visit www.FIVBHeroes.com