What you think is “satay” is actually Shatai. In Japanese Toyota Auto Body is pronounced Toyota Shatai. The announcers say Shatai to not confuse people with Toyota Gosei on the men’s side.
They could just stick with Toyota as the it says in the graphics, but Shatai may be included there as well.
Also the emphasis on syllables depends on pictographs. In romanized Japanese you can’t see where a new pictographs begins.