Not sure if this is a right strategy to make it locally popular either. If they had some big names or even retired stars, that could create an international popularity and eventually locals would wonder "why there is such a big fuzz about this?" and start following slowly. Now with 95% former NCAA players, I am not sure if it will be as popular among locals. Besides, once some hard core local volleyball spectators start watching this, they might be like "wow, quality is not upto expectations, why should I waste my time on this"...
Eh. The USA volleyball scene isn't like that... I would guess 90% of Americans that watch volleyball, watch college only/only the Olympics. That's why we're seeing Jordan Larson and Karsta Lowe get all of the facetime.
Sheila was brought in as that international figure, but the Americans don't care. They dont know who she is. American time zones are mostly too bad for international viewing. Europeans are all asleep, matches would start at 8:00AM in Korea/Japan and even earlier in Indonesia and the Philippines. And there's no $$$ for international TV contracts because no broadcast will pick them up.
Eh, I think the quality will be fine... I mean they watch NCAA matches. The scoring gimmick may me what turns fans/viewers away.