So I wanted to make this thread since I've seen so many complaints on twitter due to VBW's marketing and focus of the newly upgraded Japanese league
Ugo Valensi was appointed CEO last year effective August 2025. He was previously executive director of the 4 major grand slams: Australian Open, Roland-Garros, Wimbledon, and the US Open
Interview from December 2025
In one sentence, what is Volleyball World’s mission going into 2026, and the single KPI you want to be judged on in the next 12 months?
Our mission is simple, to elevate volleyball’s competitions into world-class stages for our athletes and unforgettable experiences for fans live and digital. The KPI we want to be judged on this year is sustained growth in global fan engagement across all platforms.
2025 was a year of real global acceleration for Volleyball World. Attendance at the Volleyball Nations League (VNL) grew by 15% for the men and 19% for the women, and our new 32-team World Championship format delivered a record 16,000 fans for the Men’s Final. Our partnership with Douyin unlocked extraordinary reach with 31.5 million viewers for the Men’s World Championships and 130 million for the Women’s edition.
Digitally, the momentum was even stronger VBTV subscriptions doubled year on year, watch time rose 160%, daily active users on the new VBTV app increased 80%, and our redesigned website drove 35% more sessions. Collectively, these results show the power of our global, digital-first strategy, and the scale at which we’re expanding the sport as we enter 2026.
What does a successful host city look like in financial and fan terms (deal length, guaranteed sessions, average ticket yield), and which new hosts are confirmed for 2026?
A successful host city is a true partner, one that invests not only financially but culturally, by engaging its community and helping create an exceptional fan experience. The strongest hosts activate the entire city around the competition, make it easy and exciting for global fans to travel, and elevate the event through culture, tourism, music, and local energy that resonate both inside and outside the venue.
Our full 2026 Beach Pro Tour and VNL calendars will be confirmed in the coming months. Looking further ahead, the 2027 World Championships are set for Poland (Men) and the US and Canada (Women), while the 2029 editions will take place in the Philippines (Women) and Doha (Men).
Where is the women’s product outperforming commercially, and how are you reallocating investment to capture that demand?
Commercially, the women’s product is outperforming in several high-growth markets, most notably the US, Thailand, China, Türkiye and Brazil, where we’re seeing exceptional momentum in fan demand, digital engagement and sponsor interest.
We’re reallocating investment directly into these markets through stronger athlete storytelling, deeper local marketing, expanded digital and VBTV content, and enhanced live event experiences. We are also watching emerging hotspots like Japan. Our approach simple: invest where momentum is strongest and use those markets as global amplifiers for the women’s game.