but then they go ahead and double VBTV pricing... good job VBW lol
2023, also saw the Volleyball Nations League (VNL) showcase incredible growth in its fifth edition. The tournament resulted in a 43% growth in OTT subscribers, and attendance also grew by 18% in comparison to 2022. The sponsorship value of the VNL increased by 27%, while TV viewership increased by 13% to 630 million. The VNL 2023 also enjoyed a reach of 214 million on social media.
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Those numbers provide the solid reasons for raising the price. Whatever FIVB or VBTV is doing clearly is working.