There's a good chance the final 12 will be announced by tomorrow since Japan is about to enter hardcore promotional phase starting next week as per JOC's announcement along with the 10,000 spectator limit at every venue.
As expected ASICS (an official Olympic sponsor and superior brand to Mizuno) went big with a viral dance. Plus major exposure from Naomi Watanabe and actress Tao Okamoto promoting them on TV and talk shows. But they only sponsor the men's team.
Hinotori's promotional strategy is crap. JVA made it clear that they won't be prioritising the women's team because of the lack of an established "Star Ace". The only thing they have so far is SK-II's animated mess of an ad that everyone hates because like 10 of the players featured in it are already retired and they cut off Koga.
OUCH
Reality hurts
Even though I understand this: "JVA made it clear that they won't be prioritizing the women's team because of the lack of an established "Star Ace"" , I hate it deep down to my bone marrow